Entity and E-E-A-T checker for AI search

AI search engines decide which brands to trust before they decide which pages to cite. This checker verifies your site tells one clear story about who you are.

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5 checks · 12% of the Slurp Score · Updated July 2026

Why entity and E-E-A-T matter for AI search

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. Pages with strong signals showed about 22% higher AI visibility in 2026 studies. Engines favor sources they can identify: a named author, a real organization, verifiable experience. Linking your Organization schema to profiles that already exist is the fastest way to help ChatGPT recognize your brand.

The common failure is telling three different stories at once. Your title says one brand name, og:site_name says another, your schema says a third, and no author appears anywhere. Each variant splits your identity into a separate entity, and each one earns less trust than a single consistent brand would.

Studies and sources: AI search statistics and E-E-A-T findings · Generative Engine Optimization: How to Dominate AI Search

What GetSlurp checks

  • Author markup A named author with Person schema on article pages.
  • Organization schema A declared entity standing behind the site.
  • sameAs profiles Links to profiles engines already know, like Wikipedia or LinkedIn.
  • Brand consistency One spelling across title, social tags and schema.
  • Trust pages About and contact pages linked from the site.

Every check in this category

This list comes straight from the audit engine, so it always matches what the extension and MCP server actually run.

entity.authorGraded

Pages with strong E-E-A-T signals showed ~22% higher AI visibility; a named author with credentials is the most direct one.

Fix: Add a named author with a byline and Person schema (name, url, credentials) to article pages.

entity.organization-schemaGraded

AI search engines connect content to brands. Organization schema tells them exactly which brand this site belongs to.

Fix: Add Organization (or Person, for personal brands) JSON-LD with name, url and logo on every page.

entity.sameasGraded

sameAs links to Wikipedia/Wikidata/LinkedIn are the fastest way to connect the site to a known entity - repeatedly cited as the quickest entity win for ChatGPT.

Fix: Add a sameAs array to the Organization/Person schema pointing at your Wikipedia/Wikidata entry and social profiles.

entity.trust-pagesGraded

About/contact/policy pages are cheap trust corroboration that both search and answer engines check for.

Fix: Link about and contact pages from the site chrome on every page.

entity.name-consistencyGraded

Different brand spellings across the title, social tags and schema split your identity into separate entities, and each one earns less trust.

Fix: Use one canonical brand spelling in the title pattern, og:site_name and schema name.

Entity and E-E-A-T checker for AI search: frequently asked questions

What is E-E-A-T for AI search?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. AI search engines favor sources they can identify: named authors, a real organization and verifiable experience. Pages with strong signals showed about 22% higher AI visibility in 2026 studies.

How do I help ChatGPT recognize my brand?

Tell one consistent story. Use the same brand name in your title, og:site_name and schema, declare an author, and link your Organization schema to established profiles with sameAs.

What is sameAs and why does it matter?

sameAs is a schema property that links your Organization to profiles that already exist, like Wikipedia, LinkedIn or Crunchbase. It is one of the fastest ways to connect your site to a brand an engine already knows.

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