Structured data checker

Structured data tells AI systems exactly what your page is: an article, a product, a company, an FAQ. This checker validates your JSON-LD and flags markup that does not match the visible page.

Check your siteHow scoring works

5 checks · 8% of the Slurp Score

Why it matters for AI search

The honest picture: Bing confirmed its LLMs read structured data for Copilot, and it reliably helps engines identify your brand and content type. But Google says AI Overviews need no special markup, and one large study found no direct link between schema coverage and citations. So GetSlurp weights it at 8%, as a parsing and identity aid, not a ranking trick.

What clearly hurts is markup that lies. A schema headline that does not match the H1, or types describing content that is not there, reads as manipulation. The checks verify your JSON-LD parses, uses specific types instead of bare WebPage, and matches what visitors actually see.

What GetSlurp checks

This list comes straight from the audit engine, so it always matches what the extension and MCP server actually run.

schema.jsonld-presentGraded

Structured data tells engines exactly what the page is, in a format they parse directly. Bing confirmed its LLMs read it, and it helps every engine identify your brand and content type.

Fix: Add JSON-LD structured data describing the page (Article, Product, Organization as appropriate).

schema.relevant-typesGraded

Generic WebPage markup says nothing; content-specific types (Article, Product, FAQPage...) are what machines can actually use.

Fix: Use the schema type that matches the page content instead of (or alongside) generic WebSite/WebPage.

schema.content-consistencyGraded

Schema that claims things the visible page does not say reads as manipulation and gets discounted.

Fix: Keep the schema headline aligned with the visible H1.

schema.faqGraded

FAQ-marked pages are cited disproportionately in several AI citation datasets; Q-and-A pairs are pre-chunked answers.

Fix: Where the page genuinely answers recurring questions, add an FAQ section with FAQPage schema.

schema.breadcrumbsGraded

BreadcrumbList tells machines where the page sits in the site, aiding entity and topic resolution.

Fix: Add BreadcrumbList schema matching the visible breadcrumb trail.

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